Your source of regular updates from the Domains & Hosting Industry!
The new year has just begun and we’re already set to be a part of one of the most popular conferences in the industry – NamesCon Global!
What is NamesCon Global?
NamesCon Global is one of the largest annual domain-industry conferences, heavily attended by industry experts and professionals from across the globe. This conference lets you interact with Registries, Registrars, Domainers, Web Hosts and individual end users.
The LogicBoxes team will be attending the New Domains 2013 conference to be held in Munich, Germany from October 27 to 29, 2013. With the first New gTLDs expected to be open for Sunrise soon, the event would give a great opportunity for stake holders in the New gTLD community to come together and discuss on the latest developments & also plan for the coming future. As an Official Sponsor of the conference, we’re pretty excited about the trip.
At the event, Siddharth Taliyan, Senior Manager – Sales at LogicBoxes, will be giving a Marketing Workshop on Vertical Integration for New gTLDs on Day 2 at 16:45 (local time). The session would shed light on the various Distribution Strategies, Launch Plans and other Marketing Activities that the New gTLD Applicants should leverage to achieve maximum global adoption of their New gTLD.
Siddharth and team will also be available at the LogicBoxes Booth in the event to meet New gTLD Applicants and discuss Launch Plans and Distribution Strategies for New gTLDs. So, if you are attending the New Domains Conference 2013, do come by and say Hi! You can also schedule a in-person meeting with us in advance here.
Looking forward to meet you at New Domains Conference!
The LogicBoxes Team will be attending WorldHostingDays Global 2012 at Rust, Germany.
Siddharth Taliyan, our Senior Sales Manager, will be speaking about ‘The Benefits of ICANN Accreditation’ on March 22nd, 2012 at 4pm, at the event.
The session, titled ‘Demystifying ICANN Accreditation’, will shed more light on the following areas:
Siddharth and Daniel will also be available to help with on-the-spot ICANN Accreditation Consultations at Booth #61. They can also assist you with any queries that you might have about becoming your own Domain Registrar.
You can schedule a meeting with us on our website here. Looking forward to meeting you WHD!
Before we start, our motive here is not to take a branding class, or write a preachy article on what you should or shouldn’t do with your brand. Instead we wish to share our experiences in what we have found works best for us in our industry vertical. Here they are in no particular order:
1. Show Up:
Every industry has numerous (global) conferences that bring together and unite members of the industry. This is the best opportunity for you to give a face to your brand. Get your team out there to network, even if you’re not exhibiting, sponsoring or speaking. Take prospects to lunch, dinner, or maybe just a drink and get to know the people you may be doing business with.
2. Accreditations / Awards:
Awards, recommendations, reviews, badges and Accreditations do matter a lot especially in B2B environments. These lend significant weight to your brand, positioning your company as an established player in the market. Most aspects of your business may be common to your competitors; the differentiating factors are what companies look for when choosing a business partner.
3. Be Everywhere:
We don’t need to stress on this point too much because we all know how important this is, especially in our industry. Be active on Facebook and Twitter, post regular blog posts, run promotions, write PRs, invest in SEO, etc. Some of these may be expensive, some not that much, but essential they are.
4. Create Brand Recall
Tshirts, pens, post-it notes and the likes are good as branded stationery and giveaways but, to make a lasting impact choose something that you can easily associate your brand with and that has frequent utility value.
At one of the recent conferences, we gifted Clockys to some partners and prospects. It’s a hip clock on wheels which runs away and hides if you don’t get out of bed. Just above the alarm off button, we put our prominent logo, and a line that went ‘It’s time to get Accredited!’. It’s a likeable, usable product with effective messaging.
5. Be Focused on Sales and Numbers, but Not Too Much:
At the end of the day, what matters is how many clients you bring on board and manage to retain, through these activities. However, to drive those numbers, you need to work with real people. And to keep people happy, you need to have some fun, right? Be innovative in what you do to achieve this; throw a bash, a theme party, or organize a short trip. After all, you need to make sure your audience remembers you when they need to make the switch.
That’s about it from us, what strategies do you follow for your company?
The LogicBoxes Team will be attending HostingCon 2011 at San Diego, California.
Sandeep Ramchandani, Tejas Mokashi and Daniel Fernandez will be at the venue to help with on-the-spot ICANN Accreditation Consultations and to answer any queries that you might have about becoming your own Domain Registrar.
You can also schedule a meeting with us on our website here.
We’ll be glad to meet you! You can get a caricature of yourself and other cool LogicBoxes freebies at our Booth #327.
Looking forward to meeting you at the event!
