.XXX now LIVE on OrderBox

The .XXX domain extension is now fully LIVE on OrderBox. After a minor delay, the Registry went live with General Availability of .XXX a few hours ago. Domains will now be available on a First-Come, First-Serve basis.

Registrars: Please contact your respective Account Managers if you have any queries about .XXX domains. We’ve got ready-made collaterals for you to use in your marketing activities.

In their latest Press Release, Stuart Lawley, CEO of ICM Registry commented:

“While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences. We created .XXX to address the unique needs of the online adult entertainment industry. The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .XXX.”

ICANN Approves .XXX

Its been over 10 years since the debate of having .XXX as a top level domain (TLD) started and finally, ICANN has approved the ICM Registry’s application to operate .XXX as a TLD. This decision was taken at the 40th ICANN Meeting at San Francisco earlier this year.

This single agenda has definitely generated the highest volumes of community comments than nearly any other issue ever faced within ICANN in the past.

The ICM Registry has been handed over the responsibility of operating the .XXX TLD provided there are improved and new benefits to the TLD.

All said and done, not everyone in the Adult industry has welcomed the .XXX TLD wholeheartedly. The Free Speech Coalition, a group sponsored by the Adult Entertainment Trade Association is against .XXX and the Registry’s rulings.

The Sunrise periods (3) will be starting over the coming months.

Do you see .xxx as the next “big thing” in the domain market?