Announcements, Articles, ICANN Announcements, Industry News, New gTLDs

Monthly Bulletin: September 2017

We’re back with all the latest buzz from the Domains & Hosting industry. Read on to know all the key happenings that took place in September, 2017.

ICANN Announcements:

  • Registration Data Access Protocol Pilot Program Launch: On September 5th, 2017 ICANN announced a RDAP pilot program effective from that day until July 31st, 2018. This program helps users access current registration data and has been formulated to replace the WHOIS protocol.
  • Intercultural Awareness Program at ICANN 60: ICANN has taken up the initiative of developing cultural knowledge and awareness among a large number of people at their upcoming conference in Abu Dhabi on November 3rd. This program will include a bunch of activities like interaction, discussion and a lot more with experts from around the world. Register yourself today!
Articles, Events

We’re Attending ICANN60 | Abu Dhabi!

After Copenhagen and Johannesburg, the ICANN fraternity is all set for ICANN’s 60th Annual General Meeting, taking place in the capital city of the United Arab Emirates – Abu Dhabi. The meeting will commence on October 28, 2017, and will conclude on November 3, 2017, at the Abu Dhabi National Exhibition Centre (ADNEC).

The primary focal point of all ICANN meetings is to showcase ICANN’s work, in terms of policy formation and revisions, and keep all the global internet players updated about the same. In addition to this, these annual meetings also provide a great platform to foster engagement between the ICANN board, key stakeholders and the members of the industry.

Articles

Get the Premium Domain Advantage!

While searching for a domain name, customers are always looking for something specific. However, it’s not always easy to find that perfect domain name. When confronted with such a scenario, one option is to settle for a domain that roughly matches their needs, and the second is to walk away disappointed.

In the latter case, you’ve not only lost the domain sale but you’ve also lost the possibility of making additional sales of web presence products and services. To tackle this situation, you can offer Premium Domain Names to your customers, to prevent them from settling for the “leftovers”.

Premium Domain Names are highly sought after domain names that have been registered previously and are back in the market for resale. Domain names of these kind are identified as premium strings by the registries and come with a higher perceived value than most, with heavy sale prices. These are short, easy to recall, keyword-rich names that you can sell for much higher prices than regular domain registrations; sometimes even for 6 or 7-figured amounts!

Premium Domains v/s Unregistered Regular Domains

The Premium Domain Advantage

Premium Domains on an average sell for 200x more than unregistered regular domains. There are numerous well known reasons for a domain name to be considered premium. Since they are short and easy to remember, they have a higher recall value. They also help improve SEO rankings, increase direct type-in traffic and reduce PPC costs. A valuable premium domain conveys a sense of trust and confidence that in turn helps in attracting more traffic to your website.

Why Sell Premium Domains?

  • Drive Higher Lifetime Value: Customers who purchase premium domains also tend to buy more services such as Hosting packages, SSLs and other products thereby increasing customer stickiness.
  • Gain a Competitive Advantage: Offering this product helps you to stand out in the market since this product is not available with many other domain providers
  • They are High-Margin Products: For every premium domain sale through your account, you make up to 25% of your list price

Get your customers to buy domain names they prefer! Got questions? Feel free to reach out to us at [email protected].

Announcements, Registries

.PW – the Professional Web, Now on OrderBox

.PW – the Professional Web, is the newest TLD that has been integrated into OrderBox.

Millions of individuals and businesses are turning to the internet to establish a professional online presence. .PW is focused on providing this audience with first-choice names in an open, quality namespace, building the ‘Professional Web’.

The TLD is currently in the Sunrise phase which will last upto the 8th of Feb, 2013. One of the unique things about their Sunrise is the fact that a brand can apply for variations in its Trademark while paying just a single application fee.

Details on Sunrise and the TLD launch schedule can be found on the Registry’s website.

Registrars: Please contact your respective Account managers to get access to white-labeled marketing collaterals

ICANN Announcements

Request to Provide Input to Issue Report on Introduction of IDN ccTLDs

At its meeting on 2 October 2007, the ccNSO Council resolved to call for an Issue Report to examine the need for a Policy Development Process (ccPDP) to consider:

1. Whether Article IX of the ICANN bylaws applies to IDN ccTLDs associated with the ISO 3166-1 two letter codes, and if it does not then to establish if Article IX should apply.

2. Whether the ccNSO should launch a PDP to develop the policy for the selection and delegation of IDN ccTLDs associated with the ISO 3166-1 two-letter codes.

The Council requested that, in preparing the Issue Report, the Issue Manager identify policies, procedures, and/or by-laws that should be reviewed and, as necessary revised, in connection with the development and implementation of any IDN ccTLD policy.

The Council, also at the 2 October meeting, appointed Bart Boswinkel as Issue Manager by the ccNSO Council, responsible for producing the Issue Report.