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Webinar Wrap-Up: Understanding the Various Distribution Strategies for New gTLDs

Integrate Vertically: Realize the Full Potential of Your TLD

We conducted a webinar on ‘Integrate Vertically: Realize the Full Potential of Your TLD’ on Oct 3, 2013. In the webinar, we shared insights into some interesting industry trends that will impact new TLDs in some way or the other. These trends are strong indications on how the industry is set to evolve in the short and medium terms. TLD applicants, who are leaders of the Internet revolution, will need to respond to these trends in order to survive and succeed.

We discussed the distribution models that have been employed by TLDs in the past and how Vertical Integration which wasn’t permitted until only recently by ICANN, now offers a distribution advantage to most new TLDs. Existing TLDs too aren’t wasting time, most are quickly Integrating Vertically. Yet, since each TLD is unique in almost every way, there can’t be a one-size-fits-all outreach and distribution plan. In the webinar we discussed these and then some other critical factors surrounding TLD launch and distribution plans.

A big THANKS to all the attendees who took the time out to be there for the webinar!

In case you missed our webinar, you may still view the screencast at IntegrateVertically.com. You can also download the ppt of the webinar here.

In case you have any queries, feel free to get in touch with us by mailing to sales(at)logicboxes(dot)com.

Amreen Bhujwala
Amreen Bhujwala
Arsenal, Per Mertesacker and Product Marketing form the three core parts of Amreen’s day to day life. A former goalkeeper for a local football club, Amreen is one of the friendliest bookworms you’ll ever come across.

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