It’s a new Tuesday, and we’ve got you a new post from our TLD Tuesdays series. This Tuesday, our TLD in focus is .LIVE.
Everyone these days is kicked about sharing their favourite moments with the rest of the world while they happen. Be it live-streaming a concert, a sports match, a newsworthy event, or a travel vlog – it’s all about “living in the moment”. .LIVE is the best TLD for anyone who has fresh content to share.
Let’s dive deeper into the significance of this interesting New gTLD, shall we?
A Little History on .LIVE
.LIVE is operated by the Rightside Registry. Both, the TLD, as well as the registry operations, are managed by Donuts (Half woods, LLC). .LIVE was delegated to its root zone on July 8, 2015, and was made available to the public for registrations on October 28, 2015.
Interestingly, Microsoft and Google were among the list of applicants for .LIVE initially. However, a private auction conducted in 2014 resulted in Donuts grabbing the rights to the string.
Who is .LIVE meant for?
Broadcasters of sports events, music concerts, etc.
Media and Entertainment companies
Anyone with real and fresh content to share
Why should you sell .LIVE
People all across the world are busy capturing content because they are passionate about sharing the same with the world instantly. Not only is this new gTLD short, crisp, and easy to remember but it also makes for the perfect keyword that any real-time content creator would want to monetize on.
This pool of enthusiasts who want to make the most of the technology and make content instantly accessible to people across the world is huge and is only growing. Tapping into this market is a golden opportunity and we really want you to not miss out on it!
To make things more convenient for you, we have a fantastic promo available on .LIVE which will remain active throughout the month. This gives you a chance to buy .LIVE domains from us at an incredible price of only $0.99, and then resell them further at a profit!
We hope you make the most of this promo while also offering a valuable domain name to your customer base.
We’ve crossed the 6-month mark of 2019 and businesses are pulling their socks up to think of ways to close the gaps between their current P&L and the expected P&L. In our last article from the series The Power of Promos: Part I, we discussed the four hurdles that the Sales teams have had to overcome on a frequent basis to close their deals. In this post, we will discuss the different kinds of prospects that you can possibly target with your promos.
1. Your Existing Customers
According to this particular article, the cost of acquiring new customers (on an average) is 5x more than the cost of retaining existing customers. This means that it is absolutely essential that you do not forget to extend your discounts to your existing customer base.
Having said that, it shouldn’t turn into a case of milking your customers to the last drop. Identify customers who are buying products whose features tie into the features of the product that you’re pushing with your promo. Customers tend to accept deals that allow them to couple new products with the ones they already have, and enjoy the combined value of both.
A good way to reach out to your existing customers to avail your promo is by sending them an email, sharing a blog post that highlights the value of your promo, put up ad banners on social media, and have the client servicing/account management team to add a banner in their email signatures to ensure maximum awareness.
2. Your Warm Leads
This one is for the Sales team. Your warm leads are the people whom you are already familiar with. You call them by their first names, you know how long have they been working with their current employer, and to an extent, they like you. These are the leads who had shown interest in your product offering sometime in the past and are still very likely to go ahead and make the final purchase.
The fact that they haven’t hit the ‘BUY’ button yet could be a result of a lot of things which the Sales representative may or may not be completely aware of. However, when they are offered a good discount on a product that they have been meaning to buy, their likelihood of hitting that button increases manifold.
These could probably be the easiest targets for your Sales team to close. Depending on which prospecting stage these leads are at, you get your Marketing team to create content that speaks to them clearly and effectively.
3. The Drop-offs
Your Sales team spoke to a bunch of Sales-qualified leads but for some reason, the timing was just not right for them to buy your product. Hence, they dropped off even before you could identify what it was that was holding them back from considering your offer.
Although these may seem like a slightly difficult group to reach out to, you must not underestimate the power of slashed prices. Make a list of the leads that you have spoken to but could never sell anything. Have your Sales team reconnect with them, this time with an offer that helps them save a few bucks. Start with the last conversation you had with them, show them that you remember the details.
Here’s a quick tip – it may if you give them statistical data that represents the usefulness and the value proposition of the product that you are offering. Sometimes, data triumphs discounts.
4. Your Competitors’ Customers
Isn’t this the whole point of your business goals – having everyone use your products, and your products only? These also include customers who are currently buying from another provider. While your competitors’ offerings may be just as good as yours, if not better, it is possible to lure your competitors’ customers into buying your products.
Customers tend to opt for providers that offer the best quality, the best experience (post-sales service), and most importantly, the best pricing. A promo is just the right tool that can help you get your foot in their doors. While getting a hold of your competitors’ customer-base can be a tricky business, you can always get help from data mining services to assemble a list of your target customers basis the criteria you share with them. Once you have this list, you can reach out to them either personally or through a mass email campaign.
5. Your Cold Leads
These are the leads you have made it very clear that they are not interested in your offerings. But but but…interests change and evolve with time. There’s a good chance that what may not have been important for them a few weeks/months ago could be a requirement today.
That said, it is essential for you to not overdo it. Reach out to them once, and that’s that. If they don’t respond, then they don’t respond. All you can hope is that they do, and positively so. After all, the world runs on hope, doesn’t it?
These are the three widely targeted lead groups during the campaigns that are designed to push products with the help of occasional promos. We hope this information has helped you narrow down your lead base for you. If you liked this post, feel free to comment below and let us know if you want us to cover more topics of this nature.
In case you are interested, you can all the active promos that are available at LogicBoxes on our Promos page. Until then, happy selling!
Product Combo Plans, one of our most sought after offerings, have been playing a monumental role in adding to our Resellers’ revenues. Therefore, we thought that we should walk you through the value that this offering adds to the end users, as well as the Resellers alike, and also help you leverage this opportunity.
We have spoken about the importance of having a wide product portfolio to be able to succeed in becoming the most preferred Reseller of web presence products before. In this post, we will elucidate how our Product Combo Plans help in optimizing the potential that a heavy product portfolio holds.
We’re back with yet another edition of TLD Tuesdays, and our TLD in focus today is .TRAVEL.
The travel industry has flourished by leaps and bounds over the past few years. What used to be a luxury before, has now become a way of life. People are giving up on full-time jobs to take up traveling as a full-time activity. “Wanderlust” is the new drug of choice and all of this has brought about exponential growth in the travel industry.
Luckily for the world, we have a TLD that perfectly defines the travel & tourism industry as well as those who are associated with the world of travel. Let’s dive right into the significance and the relevance of this TLD without any further ado, shall we?
For centuries, gender identity, expression, sexuality, and relationships have been governed by social norms and in some cases, unreasonable phobias. Today, our world has come a long way from giving death penalties to homosexuals to legally recognizing same sex relationships.
This has only been possible because of the LGBT folks, and resolute activists, who not only challenged rudimentary beliefs but also strived hard to eradicate them. What’s more, the LGBT community also got its very own domain extension!
You guessed it right, or TLD in focus for this Tuesday is .LGBT.