Author: Amreen Bhujwala

Arsenal, Per Mertesacker and Product Marketing form the three core parts of Amreen’s day to day life. A former goalkeeper for a local football club, Amreen is one of the friendliest bookworms you’ll ever come across.

Events

We are going to be at ICANN Buenos Aires!

Posted on by Amreen Bhujwala

ICANN Buenos Aires

It’s ICANN time again! As the year comes to a close, the ICANN Community gathers to meet at the land of the Tango, Argentina. Voted as the 2nd most desirable city to visit in 2008, Buenos Aires is hosting the ICANN meet for the first time. The conference provides a great opportunity to the community to huddle up and discuss updates on New gTLDs, the proposed new WHOIS policy, IPv6 and other activites. It’s also a time for celebrations because the first New gTLDs have been delegated to the root.

We’re are really excited to be in attendance even though it’s a 24 hour+ flight for us. At the event, Siddharth Taliyan, Clifford deSouza and Eeshaan Satwalekar will be present (at Booth #6) to meet New gTLD Applicants and discuss New gTLD Launch and Distribution Strategies. So if you are attending the meet too, do drop by and say Hi!

Hoping to catch you all there!

Articles

Webinar Alert – The Nuts & Bolts of an Effective New gTLD Launch Plan

Posted on by Amreen Bhujwala

Agenda

As a follow-up to our previous webinar, where we discussed about various industry trends and introduced Vertical Integration as a unique distribution solution for new gTLDs, LogicBoxes will be conducting a webinar on “The Nuts & Bolts of an Effective New gTLD Launch Plan” for all New gTLD Applicants on 12th Nov, 2013.

This time around, we will attempt to dig down deeper to each aspect of a comprehensive Vertical Integration strategy. In the course of the webinar, we will identify the various moving parts in a Vertical Integration project and learn how each will impact your new gTLD’s launch, growth, and eventually the level of success.

What are the pitfalls you definitely want to avoid? What are the essentials, the must-haves and the good-to-haves? What solutions are available for you in the market and which one is most ideally suited for your type of TLD?

The webinar will cover the following aspects in detail:

  • Setting up a Flagship Storefront
  • Enabling and Empowering Distribution Channels
  • Tapping into Existing Channels
  • Choosing the Right Technology Solution
  • Getting Reliable Marketing Assistance

WEBINAR DETAILS
Topic: The Nuts & Bolts of an Effective New gTLD Launch Plan
Date:12th Nov, 2013
Time Slots:

  • America & Europe: 12:00 EST / 17:00 UTC
  • Asia & Oceania: 15:00 SGT / 7:00 UTC

Presenter: Siddharth Taliyan, Sr. Sales Manager, LogicBoxes

Seats are limited, so do sign up soon!

Agenda

Events

Catch us at New Domains 2013 in Munich

Posted on by Amreen Bhujwala

New Domains 2013

The LogicBoxes team will be attending the New Domains 2013 conference to be held in Munich, Germany from October 27 to 29, 2013. With the first New gTLDs expected to be open for Sunrise soon, the event would give a great opportunity for stake holders in the New gTLD community to come together and discuss on the latest developments & also plan for the coming future. As an Official Sponsor of the conference, we’re pretty excited about the trip.

At the event, Siddharth Taliyan, Senior Manager – Sales at LogicBoxes, will be giving a Marketing Workshop on Vertical Integration for New gTLDs on Day 2 at 16:45 (local time). The session would shed light on the various Distribution Strategies, Launch Plans and other Marketing Activities that the New gTLD Applicants should leverage to achieve maximum global adoption of their New gTLD.

Siddharth and team will also be available at the LogicBoxes Booth in the event to meet New gTLD Applicants and discuss Launch Plans and Distribution Strategies for New gTLDs. So, if you are attending the New Domains Conference 2013, do come by and say Hi! You can also schedule a in-person meeting with us in advance here.

Looking forward to meet you at New Domains Conference!

Articles

Webinar Wrap-Up: Understanding the Various Distribution Strategies for New gTLDs

Posted on by Amreen Bhujwala

Integrate Vertically: Realize the Full Potential of Your TLD

We conducted a webinar on ‘Integrate Vertically: Realize the Full Potential of Your TLD’ on Oct 3, 2013. In the webinar, we shared insights into some interesting industry trends that will impact new TLDs in some way or the other. These trends are strong indications on how the industry is set to evolve in the short and medium terms. TLD applicants, who are leaders of the Internet revolution, will need to respond to these trends in order to survive and succeed.

We discussed the distribution models that have been employed by TLDs in the past and how Vertical Integration which wasn’t permitted until only recently by ICANN, now offers a distribution advantage to most new TLDs. Existing TLDs too aren’t wasting time, most are quickly Integrating Vertically. Yet, since each TLD is unique in almost every way, there can’t be a one-size-fits-all outreach and distribution plan. In the webinar we discussed these and then some other critical factors surrounding TLD launch and distribution plans.

A big THANKS to all the attendees who took the time out to be there for the webinar!

In case you missed our webinar, you may still view the screencast at IntegrateVertically.com. You can also download the ppt of the webinar here.

In case you have any queries, feel free to get in touch with us by mailing to sales(at)logicboxes(dot)com.

Articles

Webinar for New TLD Applicants: Integrate Vertically – Realize the Full Potential of Your TLD

Posted on by Amreen Bhujwala

Agenda

LogicBoxes will be conducting a webinar on the 3rd of October, 2013, for all New gTLD Applicants, giving them valuable insights on how Vertical Integration can help realize the full potential of their New gTLDs.

In 2014, we will see 1000+ new gTLDs hitting the market and with only 500+ active Registrars in the world, every new gTLD will have to battle it out to get optimal shelf space on the Registrars’ website. With so many options, can a new gTLD applicant completely and solely rely on existing Registrars? Will they reach out to your specific target audience? Will you have enough control over the distribution and marketing of your TLD? What can you do to ensure the success of your TLD?

Integrating Vertically might just be the answer to reaching the full potential of your TLD!

What you will learn?
Through this webinar, we will share some interesting insights about the gTLD industry and discuss the critical factors surrounding the launch of your new gTLD. The Webinar will cover aspects including:

  • What new TLD applicants can learn from past TLD launches and historical trends
  • Analysis of various Distribution Models and Marketing Channels
  • What is Vertical Integration
  • Which Distribution Model is right for your TLD
  • Learn about LogicBoxes’ Global Distribution Network and Automation Solutions for TLD

WEBINAR DETAILS
Topic: Integrate Vertically: Realize the Full Potential of Your New gTLD
Date/Time:

  • For Asia and Oceania: Thursday, 3rd October, 2013 at 10:00 to 11:00 UTC / 17:00 to 18:00pm SGT
  • For America and Europe: Thursday, 3rd October, 2013 at 18:30 to 19:30 UTC / 13:30 to 14:30 EDT

Presenter: Siddharth Taliyan, Sr. Sales Manager, LogicBoxes

Seats for both webinar slots are limited, so secure a seat today and take advantage of this great opportunity!

Agenda