Webinar Wrap-Up: Understanding the Various Distribution Strategies for New gTLDs

Integrate Vertically: Realize the Full Potential of Your TLD

We conducted a webinar on ‘Integrate Vertically: Realize the Full Potential of Your TLD’ on Oct 3, 2013. In the webinar, we shared insights into some interesting industry trends that will impact new TLDs in some way or the other. These trends are strong indications on how the industry is set to evolve in the short and medium terms. TLD applicants, who are leaders of the Internet revolution, will need to respond to these trends in order to survive and succeed.

We discussed the distribution models that have been employed by TLDs in the past and how Vertical Integration which wasn’t permitted until only recently by ICANN, now offers a distribution advantage to most new TLDs. Existing TLDs too aren’t wasting time, most are quickly Integrating Vertically. Yet, since each TLD is unique in almost every way, there can’t be a one-size-fits-all outreach and distribution plan. In the webinar we discussed these and then some other critical factors surrounding TLD launch and distribution plans.

A big THANKS to all the attendees who took the time out to be there for the webinar!

In case you missed our webinar, you may still view the screencast at You can also download the ppt of the webinar here.

In case you have any queries, feel free to get in touch with us by mailing to sales(at)logicboxes(dot)com.


Webinar for New TLD Applicants: Integrate Vertically – Realize the Full Potential of Your TLD


LogicBoxes will be conducting a webinar on the 3rd of October, 2013, for all New gTLD Applicants, giving them valuable insights on how Vertical Integration can help realize the full potential of their New gTLDs.

In 2014, we will see 1000+ new gTLDs hitting the market and with only 500+ active Registrars in the world, every new gTLD will have to battle it out to get optimal shelf space on the Registrars’ website. With so many options, can a new gTLD applicant completely and solely rely on existing Registrars? Will they reach out to your specific target audience? Will you have enough control over the distribution and marketing of your TLD? What can you do to ensure the success of your TLD?

Integrating Vertically might just be the answer to reaching the full potential of your TLD!

What you will learn?
Through this webinar, we will share some interesting insights about the gTLD industry and discuss the critical factors surrounding the launch of your new gTLD. The Webinar will cover aspects including:

  • What new TLD applicants can learn from past TLD launches and historical trends
  • Analysis of various Distribution Models and Marketing Channels
  • What is Vertical Integration
  • Which Distribution Model is right for your TLD
  • Learn about LogicBoxes’ Global Distribution Network and Automation Solutions for TLD

Topic: Integrate Vertically: Realize the Full Potential of Your New gTLD

  • For Asia and Oceania: Thursday, 3rd October, 2013 at 10:00 to 11:00 UTC / 17:00 to 18:00pm SGT
  • For America and Europe: Thursday, 3rd October, 2013 at 18:30 to 19:30 UTC / 13:30 to 14:30 EDT

Presenter: Siddharth Taliyan, Sr. Sales Manager, LogicBoxes

Seats for both webinar slots are limited, so secure a seat today and take advantage of this great opportunity!



Whitepaper: 9 Things You Need to Consider When Choosing a Registrar Solutions Partner for Your New gTLD

On 22nd August, 2013, the ICANN board passed a resolution approving the renewal of .INFO, .ORG and .BIZ Registry agreements with the clause on cross — ownership (aka Vertical Integration) removed.

What this means is that these Registries will now be allowed to own, part or whole, of a Registrar business. This will enable them to sell their TLD directly to end customers and also establish a reseller chain thus allowing much greater control and flexibility over sales channels.

This resolution effectively brings these Registries on equal standing with New gTLD Registries who are, by default, allowed to Integrate Vertically by setting up their own Registrar.

As a new gTLD applicant, if you are considering, or have already decided to Integrate Vertically, you would have discovered the need to enlist the help of a technology and services partner. Keeping in mind that the partnership will be strategic in nature; you may want to look at it as you were choosing a co-founder for your venture, rather than just a vendor.

Here are a few things that you should definitely consider:

1. Begin with Introspection – You may want to consider your software requirements, service needs, your internal resources and business goals such as the precise target markets? How intuitive does the software need to be for you and for the end-users? Would you want to build the software or buy off the shelf?

2. Experience is Everything – Your partner’s experience matters. A lot. How long has your potential partner been in the industry? How has the company, its products and services evolved over the years? Those who have survived the ups and downs of the industry, adapted and evolved will most likely continue to do so. It is a good sign if they regularly extend support and actively participate at industry conferences and events.

3. Conduct an Interview – Arrange to meet with the people who you will be working with. It will help you identify their work principles, culture and philosophy. See if they are compatible with yours. Are they willing listen to you, and do they communicate well? Seem like trivial points but, these are what matter when your teams need to work as one.

4. Understand Their Industry Clout – Does your partner have strong working relationships in the industry and / or successful allied businesses? What do you stand to gain from the collective of their partnerships? You will need a helping hand right from the word go; from Sunrise, to landrush, to auctions, to more mundane tasks like data escrow and ICANN compliance.

5. Take a Demo, Identify Features Important for Your TLD – This goes without saying yet, important to mention here. Treat it as a dry run of your business operations. How customizable is the system? Can it scale with your business, globally if needed? Think private — labeled interfaces, localization features and the ability to grow the supply chain for your TLD.

6. Can They take you the Extra Mile to help grow Your TLD? – Ask how your partner can contribute to the growth of your TLD. Can they assist with distribution or, will they be able to expose your TLD to a larger audience? Leverage their channels to save on your marketing & distribution costs, and stay ahead of competition. Your partner’s business goals should be clearly defined and naturally align with yours. Their technology solutions and services should ultimately generate more revenue for you.

7. Identify Support Options and Knowledge Resources – Determine their team size (slightly overstaffed is good), learn if they have internal processes (winning teams have processed for everything), browse their self-help sections, and see how easily you can connect with them at different times of the day.

8. Ability to Outsource any Non-critical Functions – Being a Registrar means you will have several obligations and day-to-day responsibilities that you may or may not know about, to start with. These may prove time consuming, tedious and may have a learning curve. This will result in added costs for you. Can your partner take some non-critical tasks off your shoulders? Abuse-management assistance, ICANN compliance management, customer support and process management are some examples.

9. Ask for References and Case studies – Look for proof-of-concept; case studies, customer testimonials and numbers. Understand what they mean and what they translate to for you TLD. Your business will most likely be global. Better to partner with a provider who serves a globally distributed customer base, than one who is highly geo-concentrated.

There are several more considerations but these are amongst the most important. You will no doubt emerge a winner if you consider the decision to choose a partner a significant part of your strategy, with the goal in mind to stay ahead of competition and better serve your customers.

To download this whitepaper, click on the thumbnail below.

If you have any queries about this whitepaper, feel free to comment and let us know.

Articles, Voice of LogicBoxes

The Voice of LogicBoxes – Vol. 5

Welcome to the 5th edition of the Voice of LogicBoxes!

It’s been a very eventful 2013 so far with multiple TLD launches, numerous product additions, and improvements for your Supersite and control panels. Not to forget, a new and exciting feature on OrderBox, to further improve your customer experience. Read on!



  • New Introductions: We’ve added the following extensions on board the platform in the past 6 months –
    • .PW
    • .CN
    • .IN.NET &
    • .COM.DE


  • Single Domain Hosting : A new version of Single Domain Hosting has been introduced which allows mail to be handled through cPanel
  • New version for DIY Website Builder: Our DIY website builder has been updated and incorporates 20+ new & exciting themes, additional unique fonts, better drag & drop functionality and much more!
  • Introducing Softaculous: We’ve deployed Softaculous as our one-click installer across all Single & Multi-domain hosting packages
  • LogicBoxes Open-Source WHMCS Modules now available: You can now add Single Domain, Multi Domain and Reseller Hosting packages (Linux/Windows hosted on geo-located servers), Email solutions and Website Builder to your current offering through these completely Open-Source WHMCS Modules


  • Updated WHOIS Template: A new refined template for WHOIS has been introduced that displays the Registrar name in the WHOIS, without any need for coding changes
  • Revamped Bulk Tools: Basis the feedback we’ve received from Uservoice and via emails, we’ve made major changes to our Bulk tools (Renewals, Suspensions, Locking, etc.) to make it easier and faster to place bulk requests in the system
  • OrderBox System Mails revamped: Email notifications for every purchase in the system have been streamlined to deliver a better messaging structure to users
  • Bulk Renewal Module improvements: This module has been made more efficient to provide a better, hassle-free experience to users
  • New Unique API Key: In order to secure the API connections to our system, we’ve introduced an API key that can be used to authenticate API calls
  • Cloudflare on Hosting Packages: The robust service that protects and accelerates the performance of websites has been implemented on our hosting packages. Features of Cloudflare include a strong content delivery network, better security and in-depth analytics


  • SMS Alerts: We’ve provisioned SMS alerts for specific events/actions that take place on OrderBox. As of now, renewal reminders, alerts for low funds, etc. are being communicated via SMS to users. Work is on in full swing to ensure that this medium is leveraged to the fullest so that system information is readily available to users in a timely manner!

That’s all for now folks! Stay tuned, much more awesome stuff coming your way this year…

Articles, Voice of LogicBoxes

The Voice of LogicBoxes – Vol. 4

Here’s the fourth edition of the Voice of LogicBoxes folks!

We’ve covered all the key system enhancements and product additions, from the past 6 months, that will extend your experience of your system. Do give us a shout out if you have any questions!



  • New Introductions: We’ve added 4 new extensions to the system –
    • .SX
    • .PRO
    • .NL &
    • .PW

    .SX and .PW are the newest TLDs to be re-introduced in the market. It should be interesting to see the success they can achieve before the new gTLD program kicks in later this year.

  • Internationalized Domain Names: IDNs have been introduced for .INFO, .ORG, .BIZ and .EU on the platform which will definitely help in increasing the adoption rates for these extensions, especially in non-English speaking countries
  • Super September: We ran successful promotions across a suite of domain name extensions in September 2012. With the overwhelming success of this project, we’re looking at creating this magic again in 2013!


  • Geo –located Hosting has been rolled out for all single domain, multi-domain and reseller hosting flavors, across US, UK and India
  • Windows Reseller Hosting too has been introduced in the system and come with Plesk and WHMCS control panels


  • SuperSite 2 Rollout to all Registrars: The new Supersite has a better intuitive flow and enhances the experience of every customer – irrespective of whether they want to simply purchase a single domain or are looking at buying an entire website setup. A ton of new features like IDN support, easier customer signup flow, etc. also feature on this new interface
  • Extra secure Password Resets: As part of the many security enhancements to OrderBox, the process for retrieving forgotten and old passwords has been revamped to create a more secure environment
  • OrderBox System Mails revamped: Email notifications for every purchase in the system have been streamlined to deliver a better messaging structure to users
  • Bulk Renewal Module improvements: This module has been made more efficient to provide a better, hassle-free experience to users
  • Improved Domain Search Results via the API: This update provides more wholesome information about the queried domain name
  • Cloudflare on Hosting Packages: The robust service that protects and accelerates the performance of websites has been implemented on our hosting packages. Features of Cloudflare include a strong content delivery network, better security and in-depth analytics

That’s it for now folks. For queries, do comment and let us know!