Articles

6 Domain Name Industry Developments to Lookout for in 2014

Outlook 2014

2013 was one of the most exciting and forward – looking years for our Industry, and here we are, right at the beginning of 2014. Shall we look into the crystal ball and see what the horizon up ahead likely holds for us? We hope and foresee that a lot of everyone’s hard work will eventually begin to pay off this year. We also believe that the industry will witness a huge change; opportunities and possibilities that were never before thought of.

1. The Year of Internet Innovation

Never before in the history of the Internet have we seen so much innovation set to happen in such little time. A large chunk of New gTLDs are expected to go live in 2014! We are about to witness innovation in business models, in marketing strategies, in partnerships, in technology and more in the year ahead.

2. Make Hay until the ‘Sunrises’

The Year-Over-Year Domain Market growth slowed down in 2013 compared to 2012.
domain-registrations
The gTLD market grew by only 8% (19.6m domains) YOY this year (Q3 ‘12 – Q3 ’13) compared to 12% (26.4m domains) YOY growth last year (Q3 ’11 – Q3 ’12); down 4% points. ccTLDs saw only a 14% (14.7m domains) YOY growth (Q3 ‘12 – Q3 ’13) down 6.7% points, from 20.7% (18m domains) YOY growth last year (Q3 ’11 – Q3 ’12).

This year, being the year of many launches we see two possibilities. First, there could be a slight decrease in the growth of existing big gTLDs including .com and .net, but an overall increase attributed to New gTLDs. Second, existing gTLD Registries could get aggressive on pricing and marketing efforts early on in the year, to lock-in a larger customer base.

3. The Start of De-commoditization of Domain Names

A domain name is a domain name is – wait a minute – not-just-a-domain-name! We will start to witness the de-commoditization of domain names driven by the differentiation and unique identity value that New gTLDs promise to offer. While existing gTLDs will continue to rule for a while, category TLDs may this year set the stage for rapid future growth in their respective spaces. Finally, consumers will now know that there is more to the Internet and websites than .com.

4. Registrars will Differentiate

Registrars and Webhosts will be keen on integrating with most New gTLDs but may only invest in marketing a select few. Registrar shelf spaces will have much more variety and color, but each will have a signature set of preferred TLDs. Their choices will be based on their business goals, relevance and of course demand from within their existing customer base. So, no two Registrar shelf spaces may look the same now on.

5. Exploring New Markets

Registries will actively pursue entry points to customers such as the Web hosts and Registrar channels. Although, since New gTLDs are a win-win for both the Registry and Registrar, Registrars may also be keen to form strategic partnerships with relevant TLDs. For some niche category specific TLDs, tapping existing customer bases may only get them this far, so in these cases it will be interesting to see Registries partnering with entities outside of the Internet industry, in an effort to create new demand in uncontested market spaces. IDNs will begin to make inroads into non-English speaking markets.

6. Registry – Customer Direct Engagement

Registries will actively market directly to end-customers, automatically competing with Registrars. We will start to see Registries going so far as to position themselves as one-stop shops, providing domains within product-bundles such as website builders, hosting relevant to that specific TLD market.

It will be interesting to know whether you agree, differ, and if you have any more thoughts on these and also do share your own forecasts for this year in the comments below.

Happy New Year!

Articles

Webinar Alert for Web Hosts: Riding the New gTLD wave to achieve 10x hosting growth

Riding the New gTLD wave to achieve 10x hosting growth

New gTLDs are here! And to equip web hosts to plan their future business activities better, we will be running a webinar titled ‘Riding the New gTLD wave to achieve 10x hosting growth’ on 11th Dec, 2013.

With a number of New gTLDs already in their Sunrise period and many more to be launched in the coming months, web hosts & domain resellers are best positioned to achieve phenomenal growth by making the right moves in the rapidly evolving New gTLD maze. We aim to help web hosts realize this growth through a new offering; the Elite Reseller Program, featuring a unique pricing model and comprehensive, personalized New gTLD strategy and technology solutions.

What you will learn?
The webinar will give insights on the following points:
• Forecasted industry trends
• The impact of New gTLDs on hosting businesses, the threats and the big opportunities
• LogicBoxes’ new Elite Reseller Program designed for web hosts

Webinar Details
Topic: Riding the New gTLD wave to achieve 10x hosting growth
Date: 11th Dec, 2013
Time: 2:00 pm EST (7:00 pm UTC)
Presenter: Siddharth Taliyan, LogicBoxes

Seats for the webinar are limited, so secure a seat today and take advantage of this great opportunity!

Agenda

Articles

Webinar Alert – The Nuts & Bolts of an Effective New gTLD Launch Plan

Agenda

As a follow-up to our previous webinar, where we discussed about various industry trends and introduced Vertical Integration as a unique distribution solution for new gTLDs, LogicBoxes will be conducting a webinar on “The Nuts & Bolts of an Effective New gTLD Launch Plan” for all New gTLD Applicants on 12th Nov, 2013.

This time around, we will attempt to dig down deeper to each aspect of a comprehensive Vertical Integration strategy. In the course of the webinar, we will identify the various moving parts in a Vertical Integration project and learn how each will impact your new gTLD’s launch, growth, and eventually the level of success.

What are the pitfalls you definitely want to avoid? What are the essentials, the must-haves and the good-to-haves? What solutions are available for you in the market and which one is most ideally suited for your type of TLD?

The webinar will cover the following aspects in detail:

  • Setting up a Flagship Storefront
  • Enabling and Empowering Distribution Channels
  • Tapping into Existing Channels
  • Choosing the Right Technology Solution
  • Getting Reliable Marketing Assistance

WEBINAR DETAILS
Topic: The Nuts & Bolts of an Effective New gTLD Launch Plan
Date:12th Nov, 2013
Time Slots:

  • America & Europe: 12:00 EST / 17:00 UTC
  • Asia & Oceania: 15:00 SGT / 7:00 UTC

Presenter: Siddharth Taliyan, Sr. Sales Manager, LogicBoxes

Seats are limited, so do sign up soon!

Agenda

Articles

Webinar Wrap-Up: Understanding the Various Distribution Strategies for New gTLDs

Integrate Vertically: Realize the Full Potential of Your TLD

We conducted a webinar on ‘Integrate Vertically: Realize the Full Potential of Your TLD’ on Oct 3, 2013. In the webinar, we shared insights into some interesting industry trends that will impact new TLDs in some way or the other. These trends are strong indications on how the industry is set to evolve in the short and medium terms. TLD applicants, who are leaders of the Internet revolution, will need to respond to these trends in order to survive and succeed.

We discussed the distribution models that have been employed by TLDs in the past and how Vertical Integration which wasn’t permitted until only recently by ICANN, now offers a distribution advantage to most new TLDs. Existing TLDs too aren’t wasting time, most are quickly Integrating Vertically. Yet, since each TLD is unique in almost every way, there can’t be a one-size-fits-all outreach and distribution plan. In the webinar we discussed these and then some other critical factors surrounding TLD launch and distribution plans.

A big THANKS to all the attendees who took the time out to be there for the webinar!

In case you missed our webinar, you may still view the screencast at IntegrateVertically.com. You can also download the ppt of the webinar here.

In case you have any queries, feel free to get in touch with us by mailing to sales(at)logicboxes(dot)com.

Articles

Webinar for New TLD Applicants: Integrate Vertically – Realize the Full Potential of Your TLD

Agenda

LogicBoxes will be conducting a webinar on the 3rd of October, 2013, for all New gTLD Applicants, giving them valuable insights on how Vertical Integration can help realize the full potential of their New gTLDs.

In 2014, we will see 1000+ new gTLDs hitting the market and with only 500+ active Registrars in the world, every new gTLD will have to battle it out to get optimal shelf space on the Registrars’ website. With so many options, can a new gTLD applicant completely and solely rely on existing Registrars? Will they reach out to your specific target audience? Will you have enough control over the distribution and marketing of your TLD? What can you do to ensure the success of your TLD?

Integrating Vertically might just be the answer to reaching the full potential of your TLD!

What you will learn?
Through this webinar, we will share some interesting insights about the gTLD industry and discuss the critical factors surrounding the launch of your new gTLD. The Webinar will cover aspects including:

  • What new TLD applicants can learn from past TLD launches and historical trends
  • Analysis of various Distribution Models and Marketing Channels
  • What is Vertical Integration
  • Which Distribution Model is right for your TLD
  • Learn about LogicBoxes’ Global Distribution Network and Automation Solutions for TLD

WEBINAR DETAILS
Topic: Integrate Vertically: Realize the Full Potential of Your New gTLD
Date/Time:

  • For Asia and Oceania: Thursday, 3rd October, 2013 at 10:00 to 11:00 UTC / 17:00 to 18:00pm SGT
  • For America and Europe: Thursday, 3rd October, 2013 at 18:30 to 19:30 UTC / 13:30 to 14:30 EDT

Presenter: Siddharth Taliyan, Sr. Sales Manager, LogicBoxes

Seats for both webinar slots are limited, so secure a seat today and take advantage of this great opportunity!

Agenda