Hong Kong, 25 January 2008 – DotAsia Organization is pleased to announce today the historical smooth completion of the first batch of domain auctions for the .Asia “Sunrise” (i.e. priority registration period intended for intellectual property rights owners).
The auctions proved to be a massive success in contrast to previous chaotic rushes for domain names that leave brand owners frustrated. The average winning price for the first batch of contended auctions netted over US$1500.00 per domain, with high bids for domain names reaching beyond a few ten-thousand dollars, signifying great interest from companies to invest into the new .Asia cyberspace. A total of over 600 domain names received more than one application during the first phase of Sunrise (Sunrise 2a) which totaled around 15,000 applications.