Articles, New gTLDs, Registries

Why Sell New gTLDs? Let These Brands Assure You

Today, brands are hustling their way around the global market to attract eyeballs and grab attention. The internet offers a plethora of opportunities for brands to reach a wider target audience.

Did you know that Google recently purchased the domain name The domain is being used by Google’s My Business program globally. On performing a search on Google with, it shows 385 K+ results of websites that are already live on But Google’s not alone. Here are some leading brands that are using new domain extensions.

Announcements, Registries

.PW – the Professional Web, Now on OrderBox

.PW – the Professional Web, is the newest TLD that has been integrated into OrderBox.

Millions of individuals and businesses are turning to the internet to establish a professional online presence. .PW is focused on providing this audience with first-choice names in an open, quality namespace, building the ‘Professional Web’.

The TLD is currently in the Sunrise phase which will last upto the 8th of Feb, 2013. One of the unique things about their Sunrise is the fact that a brand can apply for variations in its Trademark while paying just a single application fee.

Details on Sunrise and the TLD launch schedule can be found on the Registry’s website.

Registrars: Please contact your respective Account managers to get access to white-labeled marketing collaterals

Announcements, ICANN Announcements, Industry News, Press Releases, Registries

.SX – The Hottest New Domain of 2012 is Live on OrderBox!

.SX, the official ccTLD for St. Maarten, is now available on OrderBox.

Branded as the ‘Hottest new TLD of 2012’, the .SX domain is associated with adult content and falls in the same bucket as .XXX. The .SX Registry is managed by SX Registry SA and they’ve partnered with OpenRegistry to provide the back-end Registry services.

Anyone can register a .SX domain name without any restriction or requirement for local presence on the Island.

Registrars: Please contact your Account managers for introductory pricing and white-labeled marketing collaterals.

Announcements, Current Promos, Registries

.PRO Now Available on OrderBox

We are pleased to announce that .PRO is now LIVE on OrderBox. This is the latest addition to the basket of TLDs available on the platform.

We also have an exiciting introductory promotion on this TLD that provides discounted pricing on registrations! Registrars, please contact your respective Account Managers for details on this promo and to get marketing collaterals.

Background on .PRO:
Launched in June 2004, .PRO is the Top-Level Domain for professionals across the world. Registrations were initially restricted to lawyers, accountants, physicians and engineers in France, Canada, Germany, UK and the US.

However in September 2008, it was relaunched as a TLD open to a wider audience of certified professionals across the world.

As of July 2012, over 160,000 .PRO domains have been registered by users all over the world. Moreover, it has seen an immense growth in monthly additions by achieving an average of 6,500 .PRO domains registered every month.

What is the use of a .PRO domain name?
Using a .PRO domain automatically identifies the registrant to their customer base as an accredited expert in their field. Any licensed professional, business and organization is eligible to register a .PRO domain.

As per the current .PRO registration data, the most common registrant professions include Consulting, Real Estate, Engineering, Internet, Law & Information Technology.

Consequently, you can use a domain name for any of the following uses:

  • Promote a business
  • Use it as a digital calling card
  • Personal website
  • Commerce Site
  • Personal/Corporate blog