Change is the only constant in life; and the same applies to brands too.
Change, as we know, is an essential driver of development. However, there are a few things that must remain consistent. One such thing, and a very important one, is the promise you offered your customers before they made their first purchase from you. It is that promise that sustains your customers’ unwavering faith in your brand.
Back in 2013, LogicBoxes made the promise of delivering an impeccable domain automation platform which would enable Domain Resellers as well as Web Hosts to provision lucrative and high-demand domain names along with other value-added products such as Web Hosting, Site Builders, Email solutions and Security Certificates. This was aimed at empowering these internet players with a wholesome product portfolio. The Elite Reseller Program was tailor-made for Web Hosting and Domain Name providers and was geared towards helping them achieve maximum growth in terms of revenue as well as market share.
Cyber attacks such as Petya, Locky and Wannacry have given a tough time to many website owners in the recent past. Since then, much has been said about the cruciality of having measures in place to ensure optimum digital security, and now, much is also being done to arrest this problem.
Browsers like Google Chrome and Firefox have been trying to ensure that their users are protected against harmful sites for some time now by introducing different methods. Google had called for “HTTPS everywhere” and had even started preferring sites secured by SSL certificates in SEO rankings. Starting from July 2018, Google Chrome 68 will let users know whether the site they’re visiting is not encrypting traffic from the ‘Not Secure’ message in the URL, as shown below:
After an interlude, we are back with our Monthly Bulletin for June. The following are some of the top Domain industry stories from last month.
1. .AU Domains now managed by Afilias – Afilias has been chosen by the .au Domain Administration to provide registry services for over 3 million .au domain names. The .au domains were managed by Neustar prior to this transition. The auDA states this transition helps meet needs of Australia’s expanding digital economy and ensures reliability, security, and confidentiality of data.
2. ICANN releases its 2020 public meeting venues – ICANN’s heading to Cancun for its first meeting from March 7-12, 2020. Following which, the policy forum will be held at the Kuala Lumpur Convention Center in Malaysia between June 22-25, 2020 and the Annual General meeting will be held in Hamburg, Germany from October 17-22, 2020.
A few days ago, Aditya Arya, AVP of Business Operations at LogicBoxes, engaged in a rich and stimulating conversation with Andrew Allemann from DomainNameWire.
The duo spoke about the changing face of the Domain Name Reseller and Registrar business, among a lot of other changes that have occurred in the industry, in the GDPR-compliant era. Given below are the 5 questions which together formed the backbone of this conversation:
Our Partner in Focus this time is Radix, part of the Directi group and one of the leading new gTLD Registries which own exclusive rights to 9 exciting nTLDs which include .ONLINE, .STORE and .TECH.
We engaged in a short tête-à-tête with Suman Das, Director of Brand Operations at Radix. In this interview, we had the chance to ask Suman about Radix’s story so far, the role he has played in helping Radix and the state of nTLDs in this evolving domains market. Do watch the video to know more.
Started in 2012, Radix is world’s 3rd largest domain portfolio registry and Asia’s largest gTLD applicant to ICANN. Radix is part of the Directi Group which is currently valued at $1.4 billion. Radix has been an active participant in ICANN’s process to expand the internet naming system and has obtained the rights to operate over 9 new gTLDs (generic Top Level Domains) including .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, and .FUN.