DotAsia Organisation announced the launch of its groundbreaking Celebrity Pioneer Program, offering celebrities worldwide the priority to register their name with .Asia before the public “landrush” launch on February 20, 2008. Early adopters announced included the latest major motion picture release from the director of Kung Fu Hustle, CJ7. The movie will start to utilize “www.cj7.asia” to promote its release in the next few months.
Under the program, celebrities from entertainment, art, culture, sports, business, politics, academia, are invited to participate as Celebrity Pioneers. Celebrity names are often neglected in the startup of a new domain registry. Yet they are often highly vulnerable to cyber-squatting. Through the Celebrity Pioneers Program, renowned individuals can utilize their .Asia domain to reach fans all over Asia for their next concert, movie or tour, while protecting their personal brand online.