The sun has got its hat on and Madrid is all set to welcome the GDD fraternity in the next week. Unlike ICANN’s policy forums, the GDD Summit majorly focuses on addressing and seeking solutions for issues relevant to our businesses, as well as networking with and learning from real-life experiences of other players in our industry.
We’ve seen a lot of movement in the industry since the last ICANN meeting – be it ICANN’s decision of enabling registries and registrars to easily opt-out of WHOIS-related contractual provisions when they clash with local laws, or ICANN trying to provide failover paths to dot-brand TLDs by testing emergency back-end registry operator systems. Most importantly, the GDD Summit provides the perfect mix of time, place and people for engaging in one-on-one discussions with the ICANN staff and getting more clarity on the “how”, “why” and “what next” aspects of things.
As far as the New gTLD namespace is concerned, a recent ICANN-commissioned report highlighted that the lack of support for New gTLDs and IDNs is leading to the world economy facing a loss of almost $10 billion of annual revenue. Despite the fact that New gTLDs have been around for more than a decade now, the lack of awareness and a low adoption rate for New gTLDs still continues to prevent them from flourishing.
This is an interesting time for players in the Domain Name industry to predict and strategize their business moves; and what could be a better conference than the ICANN GDD Summit to indulge in stimulating conversations like these! Eeshaan Satwalekar and Priyanka Frias will be attending the summit. If you’re planning to attend, click here to schedule a meeting with us.
See you in Madrid!
While searching for a domain name, customers are always looking for something specific. However, it’s not always easy to find that perfect domain name. When confronted with such a scenario, one option is to settle for a domain that roughly matches their needs, and the second is to walk away disappointed.
In the latter case, you’ve not only lost the domain sale but you’ve also lost the possibility of making additional sales of web presence products and services. To tackle this situation, you can offer Premium Domain Names to your customers, to prevent them from settling for the “leftovers”.
Premium Domain Names are highly sought after domain names that have been registered previously and are back in the market for resale. Domain names of these kind are identified as premium strings by the registries and come with a higher perceived value than most, with heavy sale prices. These are short, easy to recall, keyword-rich names that you can sell for much higher prices than regular domain registrations; sometimes even for 6 or 7-figured amounts!
The Premium Domain Advantage
Premium Domains on an average sell for 200x more than unregistered regular domains. There are numerous well known reasons for a domain name to be considered premium. Since they are short and easy to remember, they have a higher recall value. They also help improve SEO rankings, increase direct type-in traffic and reduce PPC costs. A valuable premium domain conveys a sense of trust and confidence that in turn helps in attracting more traffic to your website.
Why Sell Premium Domains?
- Drive Higher Lifetime Value: Customers who purchase premium domains also tend to buy more services such as Hosting packages, SSLs and other products thereby increasing customer stickiness.
- Gain a Competitive Advantage: Offering this product helps you to stand out in the market since this product is not available with many other domain providers
- They are High-Margin Products: For every premium domain sale through your account, you make up to 25% of your list price
Get your customers to buy domain names they prefer! Got questions? Feel free to reach out to us at [email protected].
ICANN has announced that Domain Registrars across the world no longer need to procure a comprehensive general liability (CGL) insurance in order to maintain their ICANN Accreditation.
Based on public comments received earlier this year, ICANN concluded that the requirement to carry $500,000 in CGL insurance was hindering the development of the domain name industry in certain parts of the world, particularly Africa and the Middle East. This insurance can be difficult to obtain and prohibitively expensive in the developing world.
A few Domain Registries, however, still need a CGL insurance from Registrars. For instance, Verisign (.com and .net) and Public Domain Registries (.org, .ngo and .ong) require $1,000,000 CGL Insurance from Registrars.
We definitely welcome ICANN’s decision. In the past, we’ve noticed that prospect partners from developing nations aren’t able to stand toe-to-toe with peers from developed nations because of the steep insurance required to get Accredited.
Got any queries on ICANN Accreditation? Feel free to reach out to us at [email protected]