Articles, Events

We’re Attending ICANN60 | Abu Dhabi!

After Copenhagen and Johannesburg, the ICANN fraternity is all set for ICANN’s 60th Annual General Meeting, taking place in the capital city of the United Arab Emirates – Abu Dhabi. The meeting will commence on October 28, 2017, and will conclude on November 3, 2017, at the Abu Dhabi National Exhibition Centre (ADNEC).

The primary focal point of all ICANN meetings is to showcase ICANN’s work, in terms of policy formation and revisions, and keep all the global internet players updated about the same. In addition to this, these annual meetings also provide a great platform to foster engagement between the ICANN board, key stakeholders and the members of the industry.

Back in 2005, ICANN initiated the process of considering the introduction of New gTLDs with a view to enhance innovation, encourage competition and to give consumers more choice in terms of selecting the perfect domain extension for their website. Slowly and gradually, people embraced the novelty and uniqueness that these non-legacy TLDs brought along with them. Over time, the uptake of New gTLDs grew by leaps and bounds, thus making way for Domain Name Registrars and Resellers to experiment with creative strategies to market these TLDs to the masses. While some Registries decided to go the traditional Registry-Registrar route, some opened up a direct retail channel to reach out to end customers, over and above their Registrar channel. This ensured them of a wider audience and a better chance at succeeding.

With significant advantages such as SEO benefits, easy recall and instant branding, it’s safe to say that New gTLDs are here to stay and they make for a good investment as far as domain name resellers are concerned. Through our Vertical Integration program which is specially designed to optimize the growth potential of New gTLDs, there are countless benefits that domain resellers can reap. The ICANN meeting will provide the perfect environment to discuss the scope of this program at length. To be a part of these conversations, Tania Castelino, Pearl Mistry, Abhijit Relekar, Clifford deSouza and Priyanka Frias will be in attendance. This meeting will be a great opportunity to discuss business growth strategies with New gTLD & ccTLD Registries and ICANN Accredited Registrars. If you’re planning on attending ICANN60 | Abu Dhabi, you can schedule a meeting with us right now or simply drop an email to ‘[email protected]’ to slot in a time for a quick catch-up; we’d love to meet you there.

See you in Abu Dhabi!

Neha Mestry
Neha Mestry
Neha is the face behind the entire content strategy on our blog. While perfectly defining the word ‘reserved’, she can make you a doodle for anything possible. Any. Thing. Ever.

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