It’s a new Tuesday, and we’ve got you a new post from our TLD Tuesdays series. This Tuesday, our TLD in focus is .LIVE.
Everyone these days is kicked about sharing their favourite moments with the rest of the world while they happen. Be it live-streaming a concert, a sports match, a newsworthy event, or a travel vlog – it’s all about “living in the moment”. .LIVE is the best TLD for anyone who has fresh content to share.
Let’s dive deeper into the significance of this interesting New gTLD, shall we?
A Little History on .LIVE
.LIVE is operated by the Rightside Registry. Both, the TLD, as well as the registry operations, are managed by Donuts (Half woods, LLC). .LIVE was delegated to its root zone on July 8, 2015, and was made available to the public for registrations on October 28, 2015.
Interestingly, Microsoft and Google were among the list of applicants for .LIVE initially. However, a private auction conducted in 2014 resulted in Donuts grabbing the rights to the string.
Who is .LIVE meant for?
Broadcasters of sports events, music concerts, etc.
Media and Entertainment companies
Anyone with real and fresh content to share
Why should you sell .LIVE
People all across the world are busy capturing content because they are passionate about sharing the same with the world instantly. Not only is this new gTLD short, crisp, and easy to remember but it also makes for the perfect keyword that any real-time content creator would want to monetize on.
This pool of enthusiasts who want to make the most of the technology and make content instantly accessible to people across the world is huge and is only growing. Tapping into this market is a golden opportunity and we really want you to not miss out on it!
To make things more convenient for you, we have a fantastic promo available on .LIVE which will remain active throughout the month. This gives you a chance to buy .LIVE domains from us at an incredible price of only $0.99, and then resell them further at a profit!
We hope you make the most of this promo while also offering a valuable domain name to your customer base.
We’ve crossed the 6-month mark of 2019 and businesses are pulling their socks up to think of ways to close the gaps between their current P&L and the expected P&L. In our last article from the series The Power of Promos: Part I, we discussed the four hurdles that the Sales teams have had to overcome on a frequent basis to close their deals. In this post, we will discuss the different kinds of prospects that you can possibly target with your promos.
1. Your Existing Customers
According to this particular article, the cost of acquiring new customers (on an average) is 5x more than the cost of retaining existing customers. This means that it is absolutely essential that you do not forget to extend your discounts to your existing customer base.
Having said that, it shouldn’t turn into a case of milking your customers to the last drop. Identify customers who are buying products whose features tie into the features of the product that you’re pushing with your promo. Customers tend to accept deals that allow them to couple new products with the ones they already have, and enjoy the combined value of both.
A good way to reach out to your existing customers to avail your promo is by sending them an email, sharing a blog post that highlights the value of your promo, put up ad banners on social media, and have the client servicing/account management team to add a banner in their email signatures to ensure maximum awareness.
2. Your Warm Leads
This one is for the Sales team. Your warm leads are the people whom you are already familiar with. You call them by their first names, you know how long have they been working with their current employer, and to an extent, they like you. These are the leads who had shown interest in your product offering sometime in the past and are still very likely to go ahead and make the final purchase.
The fact that they haven’t hit the ‘BUY’ button yet could be a result of a lot of things which the Sales representative may or may not be completely aware of. However, when they are offered a good discount on a product that they have been meaning to buy, their likelihood of hitting that button increases manifold.
These could probably be the easiest targets for your Sales team to close. Depending on which prospecting stage these leads are at, you get your Marketing team to create content that speaks to them clearly and effectively.
3. The Drop-offs
Your Sales team spoke to a bunch of Sales-qualified leads but for some reason, the timing was just not right for them to buy your product. Hence, they dropped off even before you could identify what it was that was holding them back from considering your offer.
Although these may seem like a slightly difficult group to reach out to, you must not underestimate the power of slashed prices. Make a list of the leads that you have spoken to but could never sell anything. Have your Sales team reconnect with them, this time with an offer that helps them save a few bucks. Start with the last conversation you had with them, show them that you remember the details.
Here’s a quick tip – it may if you give them statistical data that represents the usefulness and the value proposition of the product that you are offering. Sometimes, data triumphs discounts.
4. Your Competitors’ Customers
Isn’t this the whole point of your business goals – having everyone use your products, and your products only? These also include customers who are currently buying from another provider. While your competitors’ offerings may be just as good as yours, if not better, it is possible to lure your competitors’ customers into buying your products.
Customers tend to opt for providers that offer the best quality, the best experience (post-sales service), and most importantly, the best pricing. A promo is just the right tool that can help you get your foot in their doors. While getting a hold of your competitors’ customer-base can be a tricky business, you can always get help from data mining services to assemble a list of your target customers basis the criteria you share with them. Once you have this list, you can reach out to them either personally or through a mass email campaign.
5. Your Cold Leads
These are the leads you have made it very clear that they are not interested in your offerings. But but but…interests change and evolve with time. There’s a good chance that what may not have been important for them a few weeks/months ago could be a requirement today.
That said, it is essential for you to not overdo it. Reach out to them once, and that’s that. If they don’t respond, then they don’t respond. All you can hope is that they do, and positively so. After all, the world runs on hope, doesn’t it?
These are the three widely targeted lead groups during the campaigns that are designed to push products with the help of occasional promos. We hope this information has helped you narrow down your lead base for you. If you liked this post, feel free to comment below and let us know if you want us to cover more topics of this nature.
In case you are interested, you can all the active promos that are available at LogicBoxes on our Promos page. Until then, happy selling!
We’re back with yet another edition of TLD Tuesdays, and our TLD in focus today is .DESIGN.
Design stands at the core of all products. It has been at the centre of the way people, products, brands, and even cultures at large, express themselves.
With everything taking the digital route, designers too, have found their way to showcase their creation on the web. What’s better, these designers now have a way to establish their very own digital homes for their designs. The new gTLD – .DESIGN,is the best domain extension out there that helps designers build their online identity, add credibility to their work, and also provide a solid foundation for their brand. Let us take you through the significance and the relevance of this TLD without any further ado, shall we?
A Little History on .DESIGN
Owned by the domain registry Top Level Design, .DESIGN is a new gTLD which was made available to the public back in May 2015. As far as the TLD’s back-end operations are concerned, it is CentralNic that takes care of this aspect through an exclusive distribution agreement with the .DESIGN registry.
Artists who wish to share their work with the world – freelancers as well as those who work full-time jobs
Aspiring designers who wish to create an online portfolio
Bloggers who talk about design
Websites that house design portfolios
Websites that share online educational content targeted at designers
Agencies providing design-related services
Why should you sell .DESIGN
With an emphatic domain extension like .DESIGN, it gets easier for designers and design enthusiasts to get recognized for what they do. The TLD sends out a strong message in terms of letting the website visitors know what type of content are they about to consume.
This TLD also contributes to shortening the length of the website URL. For instance, a website URL that reads abcdesign.com can be condensed to abc.design, thereby reducing the number of characters that visitors will need to type, and also adding more SEO value to the URL. While providing branding advantage, .DESIGN also acts like a sign that instantly sets a design-related website apart from the crowd. Also, there’s a good chance that a .DESIGN extension that goes perfectly with the brand name that you have decided on using is still up for grabs, unlike most generic TLDs like .COM or a .NET.
Precisely, .DESIGN is the perfect TLD for anybody who wishes to be a part of and get recognized in the global design community. We definitely think that you should offer this highly lucrative TLD to your customers and help them carve their online identities with .DESIGN. We have a fantastic promo available on .DESIGN with the help of which you can buy .DESIGN at an incredible price of only $5.99!
We hope you make the most of this promo while also offering a valuable domain name to your customer base.
In which of these two scenarios are you most likely to give in to your buying instinct?
Undoubtedly, the second one, right? Well, guess what – Even your customers think likewise.
Sales is a crucial aspect of any business and sales teams are constantly striving to sell as much as they can. Be it weekdays, weekends or holidays, these heroes work all around the clock. But what exactly is it that keeps some of these sales cycles running for longer than expected?
Zig Ziglar, an esteemed American salesman, author and motivational speaker, rightly said – “Every sale has five basic obstacles – no need, no money, no hurry, no desire, no trust.”. An effective way of overcoming these obstacles and subsequently boosting sales is to offer irresistible discounts. Let’s understand how, one obstacle at a time:
With the recent advent of the New Year, we’d like to touch upon some of the key developments that took place in 2018. The previous year comprised of several technical developments, new products, various promotional offers and a good number of industry events & conferences. Here’s a quick run-through of all the big and small achievements from 2018: