With a host of new TLDs being launched our aim has been to ensure that the pricing management is as simple as possible. Promos are a critical aspect of pricing and have been on our mind, so we’ve now made a few changes on the Domain Pricing Overview page that has not only simplified the management of on-going promotions but also made it easier for registrars to start new promos. You can now view and manage all Promos directly from the Domains Pricing Page with fewer clicks:
Along with this, we’ve reworked on the Promo table and also added in some nifty features.
Below are a few screenshots to take you through the new features:
Indicators to view promotions at hand and what action type the promotion is available on
Information on if you have opted in or out of a promotion
‘My TLDs’ tab to list down the TLDs that you are a registrar for
New Promo Table
So there you have it. We will keep adding new features to enhance your user experience on our system. If you’d like to suggest changes to our interface, we’re all ears. Feel free to reach out to us at firstname.lastname@example.org.
While searching for a domain name, customers are always looking for something specific. However, it’s not always easy to find that perfect domain name. When confronted with such a scenario, one option is to settle for a domain that roughly matches their needs, and the second is to walk away disappointed.
In the latter case, you’ve not only lost the domain sale but you’ve also lost the possibility of making additional sales of web presence products and services. To tackle this situation, you can offer Premium Domain Names to your customers, to prevent them from settling for the “leftovers”.
Premium Domain Names are highly sought after domain names that have been registered previously and are back in the market for resale. Domain names of these kind are identified as premium strings by the registries and come with a higher perceived value than most, with heavy sale prices. These are short, easy to recall, keyword-rich names that you can sell for much higher prices than regular domain registrations; sometimes even for 6 or 7-figured amounts!
The Premium Domain Advantage
Premium Domains on an average sell for 200x more than unregistered regular domains. There are numerous well known reasons for a domain name to be considered premium. Since they are short and easy to remember, they have a higher recall value. They also help improve SEO rankings, increase direct type-in traffic and reduce PPC costs. A valuable premium domain conveys a sense of trust and confidence that in turn helps in attracting more traffic to your website.
Why Sell Premium Domains?
- Drive Higher Lifetime Value: Customers who purchase premium domains also tend to buy more services such as Hosting packages, SSLs and other products thereby increasing customer stickiness.
- Gain a Competitive Advantage: Offering this product helps you to stand out in the market since this product is not available with many other domain providers
- They are High-Margin Products: For every premium domain sale through your account, you make up to 25% of your list price
Get your customers to buy domain names they prefer! Got questions? Feel free to reach out to us at email@example.com.
2016 has just begun and our calendar’s brimming with event dates already!
APTLD (Feb 18 – 19) – We begin with the APTLD (Asia Pacific Top Level Domain Association) 2016 Conference. APTLD has been a key symposium for networking, discussing and gaining insights about matters pertaining to the ccTLD Registries in the Asia-Pacific regions. Clifford deSouza will be attending the conference and you can catch him at the panel discussion on “Engaging Registrars in Marketing” where he’ll be talking about ways for ccTLD Registries to effectively engage Registrars in promoting their TLDs.
AfriDNS (Mar 4 – 6) – Next up, we’ll be attending the AfriDNS (Africa Domain Name System Forum) at Marrakech. The AfriDNS Forum is an annual event that gathers Registries, Registrars and other stakeholders in Africa. You can catch Clifford deSouza at the event networking with ccTLD Registries on how they can further grow their namespace.
ICANN 55 (Mar 5 – 10) – Soon after AfriDNS, we move on to attend the first ICANN event of the year – ICANN 55 at Marrakech. Like every year, we look forward to meeting all the large players from the domain industry. Siddharth Taliyan, Tania Castelino and Clifford deSouza will be present at our booth to discuss business growth opportunities for New gTLDs, ccTLDs and Registrars, alike.
WHD.global (Mar 15 – 17) – Year after year, WorldHostingDays – the world’s largest Hosting and Cloud event, continues to remain a world-class Hosting conference. This year too, WHD.global is all set to bring together leading Hosting experts under one roof at Europa Park in Rust, Germany. Siddharth Taliyan and Eeshaan Satwalekar will be taking part in a panel discussion and an expert speaking slot, respectively, to talk about latest trends in the industry and how Web Hosts can boost their business. Our Head of Account Management – Ravneet Bawa, will also be available at our booth to discuss high-value business strategies. So if y’all are going to be at the event, do feel free to swing by booth F01/F02 to meet us and collect some cool schwag!
We’re excited to attend these events and we’d love to meet you there. If you’re planning to attend any of these conferences, you can schedule a meeting with us right now or simply drop by our booths to say hi!