Author: Neha Mestry

Neha is the face behind the entire content strategy on our blog. While perfectly defining the word ‘reserved’, she can make you a doodle for anything possible. Any. Thing. Ever.

Announcements, Articles, New gTLDs

TLD Tuesdays (Vol. 3): .LGBT

Posted on by Neha Mestry

“The future is fluid.”

For centuries, gender identity, expression, sexuality, and relationships have been governed by social norms and in some cases, unreasonable phobias. Today, our world has come a long way from giving death penalties to homosexuals to legally recognizing same sex relationships.

This has only been possible because of the LGBT folks, and resolute activists, who not only challenged rudimentary beliefs but also strived hard to eradicate them. What’s more, the LGBT community also got its very own domain extension!

You guessed it right, or TLD in focus for this Tuesday is .LGBT.

Articles, New gTLDs, Products

TLD Tuesdays (Vol 2): .FUN

Posted on by Neha Mestry

 

“Hey, how was the weekend?” – It was fun!

“How was your vacation?” – Oh, it was so much fun, I can’t even begin to describe!

Apparently, the standard answer to every second light-hearted question these days is “fun”. Owing to the universal relatability of this emotion, we are featuring .FUN. as our TLD in focus for this Tuesday.

Articles

TLD Tuesdays (Vol 1): .BLOG

Posted on by Neha Mestry

We all know that TLDs form the nucleus of this huge web presence industry that we are a part of. Ever since ICANN accepted its first round of TLD applications, the world of internet has grown by leaps and bounds. However, the fact that there more than 1500 top-level domains present in the internet universe can also mean that not all end-customers are familiar with all the TLDs.

With a view to bridging this gap between unawareness and adoption, we have come up with an interesting way of ensuring that the audiences get to hear as much as they can about the many TLDs that exist, one TLD at a time. We’re calling this series ‘TLD Tuesdays’, which is quite…self-explanatory?

The TLD in focus on this Tuesday is .BLOG. Let’s get started:

Articles, Products

Why We Love Premium Domains (And You Should, Too!)

Posted on by Neha Mestry

 

Imagine that the Domains provisioning business is akin to a virtual real estate business. Much like all the properties in prime locations and high resale values, good domain names too are usually taken. In this market where the repository of all the good and high-value domain names is slowly getting depleted, the option of investing in Premium Domains comes as a boon.

In our efforts to enable our partners to reap the fruits of premium domains, we have now partnered with one of the leading domain platforms for buying and selling – Sedo. Our other two Domains aftermarket partners are Afternic and BuyDomains.

Articles, Current Promos

The Power of Promos (Part I): Overcoming Sales Obstacles

Posted on by Neha Mestry

In which of these two scenarios are you most likely to give in to your buying instinct?

Undoubtedly, the second one, right? Well, guess what – Even your customers think likewise.

Sales is a crucial aspect of any business and sales teams are constantly striving to sell as much as they can. Be it weekdays, weekends or holidays, these heroes work all around the clock. But what exactly is it that keeps some of these sales cycles running for longer than expected?

Zig Ziglar, an esteemed American salesman, author and motivational speaker, rightly said – “Every sale has five basic obstacles – no need, no money, no hurry, no desire, no trust.”. An effective way of overcoming these obstacles and subsequently boosting sales is to offer irresistible discounts. Let’s understand how, one obstacle at a time: