In which of these two scenarios are you most likely to give in to your buying instinct?
Undoubtedly, the second one, right? Well, guess what – Even your customers think likewise.
Sales is a crucial aspect of any business and sales teams are constantly striving to sell as much as they can. Be it weekdays, weekends or holidays, these heroes work all around the clock. But what exactly is it that keeps some of these sales cycles running for longer than expected?
Zig Ziglar, an esteemed American salesman, author and motivational speaker, rightly said – “Every sale has five basic obstacles – no need, no money, no hurry, no desire, no trust.”. An effective way of overcoming these obstacles and subsequently boosting sales is to offer irresistible discounts. Let’s understand how, one obstacle at a time:
