Welcome to the 8th edition of Voice of LogicBoxes!
As is the case every time, our third quarter too, was extremely busy. Be it product launches, special promotions, conferences or enhancements to our platform, this quarter saw it all! Read on further to know the exact details of everything that happened at our end:
Today, brands are hustling their way around the global market to attract eyeballs and grab attention. The internet offers a plethora of opportunities for brands to reach a wider target audience.
Did you know that Google recently purchased the domain name business.site? The domain is being used by Google’s My Business program globally. On performing a search on Google with site:business.site, it shows 385 K+ results of websites that are already live on business.site. But Google’s not alone. Here are some leading brands that are using new domain extensions.
After Copenhagen and Johannesburg, the ICANN fraternity is all set for ICANN’s 60th Annual General Meeting, taking place in the capital city of the United Arab Emirates – Abu Dhabi. The meeting will commence on October 28, 2017, and will conclude on November 3, 2017, at the Abu Dhabi National Exhibition Centre (ADNEC).
The primary focal point of all ICANN meetings is to showcase ICANN’s work, in terms of policy formation and revisions, and keep all the global internet players updated about the same. In addition to this, these annual meetings also provide a great platform to foster engagement between the ICANN board, key stakeholders and the members of the industry.
“Would you like some fries with that?”
The classic question that makes each one of us fall into the cross-selling trap!
Essentially, Web Hosting resellers like you can make the most of this technique because there already is a strong appetite for value-added services in the market. However, you must have the broadest assortment of products to offer because you cannot cross-sell if you don’t have enough products that intersect at a common point of requirement. There are a lot of high-margin web presence products which can be “served on the side” along with Web Hosting.
The first item on the menu has to be Domain Names as they bring the promise of customer stick-ability; something that Hosting plans alone cannot achieve. Next on the list is Collaboration Tools. Owing to an increase in the number of SMBs, the Cloud-based email category is growing at an exponential rate. Next will be DIY Website Builders. Websites still continue to hold their prominence over lazier options like social media pages. As a result, DIY Website Builders make for another lucrative offering. Just like dessert, we saved the best one for the last – SSL certificates. Cyber attacks such as Petya, Locky and Wannacry have made many website owners really want to cry. Offering SSL certificates will ensure that your product bundle is as wholesome as a multi-course meal.
August saw a new wave of spam emails being circulated with variants of the Locky ransomware. Reportedly, over 23 million emails of this nature have been sent under common subject lines such as “Please print”, “Documents”, “Scans”, “Photos”, “Pictures” and “Images” in just 24 hours. The perpetrators of this menace have been demanding a ransom of half a bitcoin, which is presently equivalent to $2,150, to install a special software which is supposed to be the “Locky decryptor”.
What is Locky?
First released in 2016, Locky is an email-based ransomware malware which is delivered through email attachments in the form of a .zip file, fake links to Dropbox locations and even fake voice mail messages. These files contain malicious ‘macros’ – a virus that is written in a programming language which is embedded inside a software application. What basically happens is that the user opens this attachment and finds a block of meaningless text. This text consists of a sentence that says – “Enable macro if data encoding is incorrect,” a social engineering technique. If the user opens these attachments, his/her machine becomes fully encrypted, leaving all information completely inaccessible.
Followed by WannaCry and Petya, Locky is touted to be one of the largest malware attacks in the second half of 2017. The threat of this malware seeping into the corporate networks is still looming over our heads and here’s what we can do to prevent it from crippling us: